Like many visitors, I have a much greater sense of the kindness of the Cariocas (Rio citizens), the region’s generous hospitality and the nation’s beauty, diversity, complexity, and culture. While we await the Paralympic Summer Games, Olympic Games’ followers can begin to consider the difference these Games have made for the city of Rio de Janeiro, the country and the Olympic Movement [by taking a moment to review the event sustainability initiatives – both successes and failures – of Rio2016].
Twice now, the Convention Industry Council (CIC) has released a report titled, “The Economic Significance of Meetings to the US.” The latest version of it, published in early-2014, presents some rosy statistics.
I’m halfway through a really great book, The Ecology of Commerce: A Declaration of Sustainability, by Paul Hawken. Originally published in 1993, with a revised edition published in 2010, the book presents the harsh reality of a modern economy addicted to unchecked industrial pollution and blind mass consumerism.
Now, I do not wish to be a pessimist (the facts in the book do a fine job of that). Rather, the point I’d like to make in relation to event sustainability is an optimistic one. I’ll let a quote by Hawken set the tone:
“We have the capacity and the ability to create a remarkably different economy, one that can restore ecosystems and protect the environment while bringing forth innovation, prosperity, meaningful work, and true security.” (pp.2)
Take a careful look at the event sustainability industry and you will see the very capacity and ability that Hawken describes. Truth be told, I believe that we’re on the cusp of a major period of innovation and growth in terms of event sustainability. Allow me to explain:
An informative blog post by Priscilla Chan about important event industry hashtags inspired me to produce my own post relating to green meeting #hashtags.
Here are some Twitter (and Google+) #hashtags relating to event sustainability in particular, and event planning and corporate sustainability in general, that I have found useful:
You see, corporate sustainability is BIG business (click on any of the logos below to be directed to their corporate sustainability website):
I came across this little statistical gem the other day on the United States Department of Labor’s website: the job outlook for “meeting, convention and event planners” looks great, with a projected 44% increase in employment between 2010 and 2020.
When you compare that with the average growth rate for all occupations, at 14%, you can see how significant that is. The event planning job outlook is excellent!
Seth Godin, the marvellous creative genius we all (should) know and love, wrote about this notion in one of his latest blog posts, “Us vs. us”. He had a great line that immediately led me to think of the green meeting community: